Most people attempt to protect their reputations during their lifetimes. We don’t want other people to think ill of us or to think that we do bad things while we are alive. With an estate plan you can also protect your reputation after you pass away. In the Internet age this is more important than ever.
Protecting a deceased person’s name and reputation has always been a part of celebrity estates. There is a reason that you do not see deceased celebrity images used to advertise every product; their heirs prevent it. In the estate plan, the rights to a celebrity’s image are given to someone or some entity to decide when and how the image can be used. Anyone who wants to use the image, must get permission and often pays a licensing fee.
Most of us do not have an image that anyone would want to use in an advertisement. We aren’t famous. However, if you have a social media account, like Facebook or Twitter, you want to be sure that your reputation will be protected after you pass away. If you want to make sure that someone else does not tweet something in your name, then you need to state who can access and use your Twitter account in your estate plan. The same thing goes for Facebook.
Protecting your reputation isn’t limited to online accounts. Anyway your name could be used can be protected in an estate plan. Talk to an estate planning attorney about who will have the right to use your name after you pass away.
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